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The Significance of Local Flowers

  • Casey Hansen
  • Jan 9
  • 4 min read

Why I Chose to Grow Flowers in Northern Vermont

If you look out my kitchen window, depending on the month, you might see several feet of snow, a mud-slicked field waiting for the sun, or, if the timing is just right, an explosion of color contrasting a vibrant sunset.

Growing in Northern Vermont is not for the faint of heart. Our growing season is intense and fleeting. We wake up early to beat the frost in September and wait impatiently for the ground to thaw in April.

So, why, in a climate that seems determined to challenge gardeners, did I choose to start a flower farm? And more importantly, why do I care so much about soil health and ecological sustainability?

For me, the answer lies not just in the joy of a blooming rose or dahlia, but in the deeper, uncomfortable truths about the global floriculture industry. It’s about choosing connection over convenience, and ecological stewardship over mass production.

The Hidden Cost of the Grocery Store Bouquet

Before I started growing flowers, I used to grab those bright bunches of daisy’s or spray roses at the supermarket checkout. They were cheap, cheerful, and available year-round.

But as I dove deeper into floriculture, I learned what it takes to get a rose to a Vermont grocery store in February.

The conventional floral industry is a massive system that puts economics at the forefront, without regard for the social or environmental impacts. The vast majority of flowers sold in the United States are imported, often flown thousands of miles in refrigerated cargo planes from South America or Europe. To survive the journey and look “perfect” on arrival, the plants are often bred for durability rather than scent, heavily treated with chemical preservatives, and grown using significant amounts of pesticides.

Those cheap blooms have a high environmental price tag: massive carbon footprints from transport, intensive water usage in drought-prone areas, and a disconnect from the natural rhythms of the earth.

I realized I didn’t want my business or personal life choices to contribute to that system. I wanted to build something that healed the land I live on, rather than depleting land elsewhere. I also wanted to give my community floral options that were local, sustainable, and regenerative.

Embracing the Vermont Rhythm

The core tenet of local flowers is seasonality. It means accepting—and celebrating—that flowers belong to a specific time and place.

In Northern Vermont, this philosophy is practically forced upon us with long and cold winters. But I have come to view our limitations as our greatest strength.

Because we cannot grow year-round, the flowers we do have in season are unbelievably special. Nothing brings me more joy than the first daffodils pushing through the cold spring soil, because we waited all winter for them. The brief, glorious window of peony’s in June is precious because it won’t last forever.

By focusing on what thrives naturally in our climate, I am not fighting Mother Nature; I am partnering with her.

Sustainability Isn’t a Buzzword, It’s Survival

On my farm, “sustainability” isn’t marketing jargon; it’s the practical application of caring for and stewarding my landscape to promote biodiversity. I have the ability to make my landscape a resilient and beautiful place to live, not just for me, but the other plants, animals, and microorganisms that live here as well.

Because I don’t have to worry about my flowers surviving a trans-Atlantic flight, I can farm differently:

  • Soil Health First: We feed the soil, not just the plants. We use compost, cover crops, and low-till methods to build rich, living earth that naturally resists pests and diseases.

  • Pollinator Safe: I will never use harsh systemic pesticides. When you walk through my rows in August, the sound of buzzing bees is deafening—and that’s exactly how it should be. My flowers are safe for the insects that visit them and safe for you to bury your nose in.

  • Water Wisdom: We utilize heavy mulching to conserve water, respecting the resources our local ecosystem provides.

These are practices that work because I am a small-scale operation, building not only a flower farm, but a functional ecosystem that will last generations after I am gone.

The Difference You Can Feel (and Smell)

The biggest reward of choosing local flowers is the product itself.

When you buy a bouquet from a local farmer, you are getting something fresh and vibrant. My flowers haven’t been out of water for three days in a cargo hold. They were likely cut that very morning, still covered in dew.

Because they are fresh and grown without harsh chemicals, their scent is intoxicating—a true fragrance that most imported, hybridized flowers lost decades ago. They have unique curves in their stems and a vibrancy that standard commercial blooms just can’t replicate. They last longer in the vase because they aren’t already two weeks old when you buy them.

Growing Roots

Choosing to grow local flowers is a commitment to my community. When you buy local flowers, your money stays here. It supports my family, buys supplies from the local hardware store, and supports the local ecosystem. The ecology that I am fostering, not only helps the organisms that live on my property, but for miles around me as well. The migrating birds and butterflies and the bees that pollinate your vegetable plants, are all supported by the biodiverse landscape I am stewarding.

It is an honor to grow flowers that mark the birthdays, anniversaries, and “just because” days of my neighbors. It has its challenges, especially when competing against the convivence of a grocery bouquet, but knowing that its not just about me and my family, but for my community. I know it’s the only way for me.

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